This week's signal.

Marketing moves, GTM plays, and category signals — ranked by strategic weight.

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Or run a strategy theme

GXO frameworks · ICP-anchored

Pick a story from the feed.

Or run a topic above. The Studio takes one signal and turns it into five hooks and two scripts — Shruti's voice for LinkedIn, The Brief for the Friday video.

Shrutify.

Shruti's personal voice — for LinkedIn, case studies, workshop intros, or transforming an existing draft. The itch, the journey, the warmth.

01 · What's the seed? A topic, a moment, a thought, a story, a draft. Just start typing.

02 · What format? Pick what we're shaping this into.

02b · Upload the image JPG, PNG, or WEBP up to 5MB. Shruti will look at it and caption it for you.

+ Click or drag to upload

A photo, a screenshot, a moment — Shruti reads it and shapes a caption around it.

02a · The draft to transform Paste the existing version. The tool will rewrite it in Shruti's voice and structure.

03 · Storytelling bucket (optional) Anchor the piece in one of Shruti's content buckets. Or skip — she'll pick the right one.

The Brief.

The Friday episode. 60-second weekly recap. Late-night business infotainment, GXO-coded.

How this works

Top stories of the last 7 days, ranked by buzz — most-shared first. Uncheck anything you don't want. Hit Generate this week's Brief. The tool writes a single 60-second script covering 3–5 stories in the late-night infotainment format — Opening Hook → News Rundown → GXO Take → Pop-Culture Insertion → Closing Thought.

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— stories selected

The sources.

Where the signal comes from. Toggle to tune the feed.

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The archive.

Every draft you've saved. Click to reopen.